To attract and retain customers, they must provide new and more innovative ways to interact with different services, from online and mobile apps, to contact centres, to a more modern experience.

Anytime access to resources and flexible work options are critical for attracting and engaging the most skilled staff.

As markets evolve and emerge, they need the agility to grow, shift markets, outsource, acquire and divest rapidly, with continuous innovation to stay at the leading edge of global competition.